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Roambi Announces New ESX Platform to Develop, Create and Publish Co-Branded Roambi Apps on the iPad

Businesses, Marketers and Information Publishers Can Now Deliver the Interactivity and Dynamic User Experience of Roambi to Audiences Internal and External

San Diego, CA - June 1st, 2012 - Roambi, the leading provider of mobile business apps, today unveiled the new Roambi ESX platform, which enables organisations around the globe to deliver engaging analytics and multi-media content to anyone with an iPad. Roambi ESX includes new licensing and features which allow marketers, information publishers and businesses of all types to create interactive, information-rich reports that can be easily distributed internally within companies, or externally to customers and consumers alike.

Roambi ESX now allows organisations to create and distribute co-branded materials - delivering proprietary content, in a single issue or series, as sleek iPad apps powered by Roambi. Businesses can create these apps without hiring highly specialised design experts, resulting in a world-class app at a fraction of in-house development costs. With Roambi ESX, businesses can extend their brand to the App Store where customers and consumers can search, access and download the app directly, providing seamless access and engagement with branded, interactive materials.

"Roambi has unique innovations that take the challenges and guesswork out of tackling information delivery in a cutting-edge way on the iPad," said Santiago Becerra, CEO, chairman and co-founder of MeLLmo, Inc. "Roambi's new multi-media capabilities and licensing model enable companies to deliver their information-from marketing materials to research, newsletters and business reports - to audiences both internally and externally, with the remarkable user experience consumers demand."

Roambi ESX publications can be layered with text, high-res images, Roambi data visualisations, and video, and then published for the iPad. The uses of such materials, which increase ease and enhance enjoyment to information consumption, are endless across a broad range of industries:

  • Information Publishers: syndicated research, market analysis, economic trends

  • Marketers: interactive marketing brochures, newsletters, consumer behavior reports

  • Corporations: corporate responsibility reports, investor reports, sales reports

Roambi also introduced Roambi Pulse, the latest data visualisation innovation for the iPad. Pulse allows people to compare key performance indicators in an animated, vivid display. By embedding the historical performance of key metrics within interactive tiles, users can swipe and tap their way to compelling insights - with the real-time responsiveness iPad users expect. A Roambi Pulse sample is available in the free Roambi app available in the App Store.

Roambi connects to a wide-range of business information sources and integrates seamlessly with existing systems from IBM Cognos, Microsoft, Oracle, SAP BusinessObjects, Salesforce Sales Cloud, and Google Docs.

Roambi product information
For more information on Roambi products, please visit or contact a Roambi representative at [email protected].

About MeLLmo
MeLLmo, Inc., the inventor of Roambi, is Headquartered in San Diego, Calif. with additional offices throughout the United States, EMEA and Asia, Roambi has a worldwide customer base of Global 500 companies and SMBs across a diverse range of industries including: telecommunications, biotechnology, pharmaceuticals, consumer technology, packaged goods and others. For more information MeLLmo or Roambi, visit

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