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Value Edge, an international analytics firm, today announced that its spin off Integrate Edge ( has launched a beta version of its proprietary cloud based Intelligence platform, Integrate Edge. This beta version has been refined based on customer feedback of 3 clients who were using the alpha version of the platform - the alpha version had a soft launch in September, 2012 to a selected audience.

"Marketing and Intelligence functions need tools to analyze global Competitive data. Integrate Edge was designed by our Competitive Intelligence team working closely with our development partner from the pharma industry to meet these needs" said Rohit Anand, CEO, Value Edge. "The platform provides a 360 degree view of intelligence and analytics from an array of sources combed by our proprietary web mining algorithm with human analysts who curate the content and meet customized needs of our clients."

Integrate Edge provides a tool for companies to collect, store and share market and competitive intelligence information within their organization. It also provides a tool to share market insights created in-house from various external sources all in one interface. Integrate Edge can easily integrate with other Information systems in particular Microsoft SharePointTM and provides an easy, next generation front end interface to the data that may have been previously stored by organizations in such systems.

According to Soham Paul, Business Head, Marketing Analytics, Value Edge - "Integrate Edge has been designed by professionals who come from a Competitive Intelligence background. With Integrate installed, an organization has the backbone to build strategic Early Warning Systems built on a fact based understanding of competitors and customers. Integrate is always customized for each organization including its look and feel and features. It has state of the art technology architecture in terms of its scalability and security features."

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