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Hubspan Presents: "Integration as a Service: Are You Connected?"

Featured Analyst Firm Joins Integration-as-a-Service Pioneer and Leading Biotech Provider in Discussion of New Approaches for Bu

SEATTLE, WA -- (MARKET WIRE) -- 08/07/07 -- Hubspan, Inc., a leading provider of solutions that connect businesses to their trading partners today announced the availability of a free on-demand webcast titled, "Integration as a Service: Are you connected?" accessible at

In today's competitive environment, it's not enough to have the best products at the best prices, best-in-class organizations are seeking ways to also be the easiest to do business with. Connecting to clients despite differences in business processes and systems through Integration-as-a-Service can drive top line revenue, improve profitability, and increase customer satisfaction This innovative approach to B2B integration allows both large and mid-size companies to quickly, easily, and cost effectively improve the flow of operations within a trading community.

In this free on-demand webcast, "Integration as a Service: Are you Connected?", featured analyst firm, Gartner, Inc., will assess the current state of Business-to-Business (B2B) Integration and discuss best practices in addressing the integration challenge. Hubspan, a leader in Integration-as-a-Service, will explain the business benefits of employing Integration-as-a-Service and show how it can be applied in a practical fashion. The webcast will provide:

--  The business case for building strong business-to-business connections
--  Considerations for choosing the right technology and service provider
--  A glimpse at what success looks like through the eyes of a Hubspan

You will also hear how Invitrogen, a $1.3B biotech leader, leveraged Hubspan to connect their trading community -- driving greater revenue and lowering the cost of operations.

Webcast Agenda

Benoit Lheureux, Research Director, Gartner will explain multi-enterprise integration and discuss the emerging solution category -- Integration as a Service. He will canvass the current state of business-to-business (B2B) integration and discuss best practice approaches for meeting the growing business challenge. Andrew Dent, CTO of Hubspan, will explain the business benefits of an IaaS approach, discuss the components of an IaaS solution, and show how IaaS can be applied to real world business situations. Scott Arnold, Senior Director Global Services, Invitrogen provides a first-hand account of how IaaS is helping the billion dollar biotech leader increase revenues, lower operational costs, and improve customer service.


Speakers:  Benoit Lheureux, research director, Gartner
           Mr. Lheureux is a recognized expert in three leading technology
           areas: application integration, middleware, and
           business-to-business e-commerce. Mr. Lheureux has 25 years of
           experience in the IT industry, authors many research papers and
           is in demand as a speaker and strategic advisor.

           Andrew Dent, founder and chief technology officer, Hubspan
           An expert in building highly-scalable, transaction-intensive
           applications, Andrew Dent is responsible for architecting a
           world-class integration platform that delivers significant
           business value to Global 2000 enterprises. He was co-founder
           and CTO of 7Software, a market-leading eProcurement application
           provider and spent 5 years at Microsoft Corporation where he
           was involved in the design, development, and customization of
           vertical applications that ran Microsoft's core enterprise

           Scott Arnold, senior director, global services at Invitrogen
           Mr. Arnold is responsible for leading customer service,
           technical support, and e-commerce/custom services project
           management teams that create and sustain a satisfying
           end-to-end customer experience.

About Hubspan

Hubspan connects businesses by providing a B2B integration platform that bridges the gap between corporations' applications and processes. Hubspan's Integration-as-a-Service (IaaS) solutions help clients improve customer satisfaction and retention, increase revenue, and reduce operational costs. Through a highly scalable yet flexible approach to B2B integration, Hubspan clients of all sizes can rapidly on-board customers and other trading partners at a dramatically reduced cost. Hubspan's Straight-Through Integration(TM) connects companies at the business process layer by providing trading partners with the exact information they need to complete business transactions. Headquartered in Seattle, Washington, Hubspan is trusted to manage millions of mission critical business transactions monthly by connecting more than 9,000 trading partners in 34 countries. For more information, please see

Annette Shimada
Kickstart Consulting
(650) 346 8990
Email Contact

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